Riyadh Air signs sports sponsorship deal with Atlético de Madrid

Riyadh Air and Spanish football club Atlético de Madrid have signed a multi-year sponsorship naming the airline as official airline partner of the club.

Image: Riyadh Air

The partnership is the first sports sponsorship that Riyadh Air has signed since its official launch in March.

The Saudi-based airline will be the main sponsor and official airline partner of the club as part of a multiyear agreement which will see Riyadh Air added to the team's kits.

The new airline, headquartered in Riyadh, unveiled one of its unique liveries during the Paris Air Show in June 2023.

It is scheduled to begin operations in 2025, connecting the kingdom's capital to more than 100 destinations around the world by 2030

"We are delighted to welcome Riyadh Air as our new main sponsor of the club," said Miguel Ángel Gil, CEO of Atlético de Madrid.

"This partnership signifies a great opportunity to offer better experiences to our fans around the world and I am confident that this alliance with Riyadh Air will elevate our club to new heights.

"It is an incredibly exciting day for Riyadh Air as we enter into a long-term partnership with Atlético de Madrid, one of Europe's greatest clubs, to become their main and official airline partner," said Tony Douglas, CEO of Riyadh Air.

"We believe that this partnership is a perfect match, as both Riyadh Air and Atletico share a commitment to excellence and a passion for connecting people and cultures around the world.

"This airline created global waves when we recently launched our stunning livery and with this partnership, once again we are surprising the world as we move towards our maiden flight in 2025.

"We look forward to working closely with our friends at Atlético de Madrid to deliver innovative and exciting experiences for football fans and travellers.