Emirates embarks on major partnership with FC Bayern Munich

The agreement positions Emirates as Platinum Partner of FC Bayern Munich’s first team from the 2025-26 season through to the 2031-32 season.

FC Bayern also enjoys a robust club membership of 410,000, one of the largest in the football world, demonstrating deep community support and engagement. It also has fan clubs spanning more than 100 countries, reflecting its massive international appeal.

The multi-year partnership provides Emirates with prominent brand visibility on perimeter stadium and LED boards seen by global audiences as well as two premium pitch cam carpets. The agreement also includes exclusive ticket and hospitality allocations, plus a dedicated Emirates skybox at the club's home stadium, Allianz Arena. Additionally, Emirates will have access to FC Bayern Munich’s collective player images. The airline’s branding will also feature prominently in Club TV backdrops during press conferences, flash zone interviews and other public and digital events.

Sir Tim Clark, President Emirates Airline said: "We are immensely proud to partner with FC Bayern—Germany’s most iconic football club and a true global sporting giant. This landmark partnership represents far more than a commercial agreement; it embodies our deep commitment to Germany, which stands as a cornerstone of our European network. By aligning ourselves with this legendary sporting institution, we’re forging a connection to the Club’s rich heritage and its extraordinarily passionate community. Few forces match sport's remarkable capacity to unite hearts and minds across cultures and continents, and we look forward to building meaningful relationships with millions of devoted FC Bayern fans around the world, while celebrating excellence, a value that defines both Emirates and FC Bayern.”