Emirates Skywards wins ‘Excellence in Management’ award at Loyalty Awards

The award recognises outstanding strategic thinking and team leadership at Emirates Skywards and is based on areas such as business transformation and setting innovative strategic direction. In the last 12 months, Emirates Skywards has been applying data-driven insights to increase member engagement. The loyalty programme has been delivering more personalised and targeted offers using predictive data modelling which has been well received by its members.

‘Using data science, we were able to recognise and reward our frequent flyers with really timely and relevant offers. The offers generated 13 times the response rate as compared to standard offers and showed a sustainable change in member engagement.’ said Dr Nejib Ben Khedher, Senior Vice President, Emirates Skywards.