Gulf Air is Certified IATA NDC Level 4. Image: Gulf Air
The NDC Certification Programme, the only official industry certification programme in support of the NDC standard, is provided by IATA to airlines upon completing a set of requirements and achieving a number of deliverables.
NDC is a key transformation project, launched by IATA to modernise airline distribution. The NDC Standard enhances the capability of communications between airlines and travel agents by enabling an airline to make sales offers directly in real time which will also permit airlines to define and price their products in multiple ways. It enables travel agents across the globe to access Gulf Air content such as images of the aircraft cabin, a list of ancillary products and a list of add-on services which were only available on the airline’s website before NDC activation.
Gulf Air’s chief commercial officer Vincent Coste said: “As part of our digital transformation, our focus continues to be on driving innovation and strengthening the value proposition through this downturn. With IATA’s NDC Level 4 certification, we are well-poised to improve the retailing and servicing experience across our global multi-channel distribution network, underpinned by a customer-centric approach. Apart from the anticipated cost savings, it will also give us the flexibility to create and fully control our inventory and content distribution across channels - from Online Travel Agencies, travel agents and Travel Management Companies (TMC) - providing easy access to rich content and differentiated, personalised and dynamic offers”.
Gulf Air’s Offer and Order Management solution is being powered by TPConnects, a leading technology company in Middle East and is based on Level 4 NDC Schema 18.2, which will enable Gulf Air to introduce content on NDC channels.
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