Gulf Air introduces Sabre's technology for travel agents

Gulf Air has implemented Sabre’s branded fares technology that allows travel agents using the Sabre global distribution system (GDS) to access the full breadth of the airlines' branded fares.


Gulf Air introduces Sabre's technology for travel agents.  Image: Gulf Air

The technology allows agents to easily view, compare and sell Gulf Air's 'Boutique' fare family across the network, offering their customers greater choice.


"With Sabre's branded fares, airlines can go beyond the basic fare rules," said Dino Gelmetti, Vice President EMEA, Sabre Travel Solutions.  "They can package additional benefits and features, such as additional air miles, seat selection, checked baggage and other services, with the goal of providing their customers better flexibility and greater value. The ability to cater to and personalise these demands will enhance travelers' experiences and drive revenue for airlines."