Saudia launch collector-edition amenity kits

The new comfort kits provide a mosaic of colours and images which represent the features and cultural elements from five regions of Saudi Arabia: Southern region (Al-Qatt Al-Asiri Decorative Art), Eastern region (Al-Ahsa Pattern Decorative Art), Western region (Hejazi Rushan Distinctive Wooden Windows), Central region (Najdi Doors Unique Pattern and Decorative Art on Doors), Northern region (Sadou Fabric Craft).

The new kits will be shared with guests flying on designated as well as long-haul routes, on flights with more than seven hours of flying time.

A collaboration with the Saudi Commission for Tourism and Heritage (SCTH), the kits have a strategic aim to showcase the various distinct colours and patterns to each region in Saudi Arabia.

The two year partnership allowed for content collaboration, but also set the course for building a framework in creating kits in an eco-friendly manner, using recyclable materials in the content and packaging.

Included in the kits are: an eye cover, socks, ear plug, tooth brush and toothpaste, external collector bag, and an introduction leaflet with a brief on the architecture and heritage represented on each bag.