Dnata and iFleat revolutionise on-board dining. Image: Dnata
Robin Padgett, divisional senior vice president of Dnata's catering division, said the initiative opened up the global airline food and beverage market to high-street brands, labelling it a step-change in the inflight dining experience.
"App-led food delivery services continue to grow immensely across the world, with the ease of use, choice of cuisine and loyalty driving incredible consumer uptake.
"By partnering with the leader in this field, we're able to deliver exactly what customers want to their seat. Passengers are no longer restricted to what's available in the air.
"This model enables our airline partners to offer their passengers a wider choice of fresh, healthy food and reduce wastage on-board."
Jaap Roukens, the founder of iFLEAT, added: "My focus has always been on improving the passenger experience. With this new service offering and through technology, we're putting choice in the customers' hands and delivering a revenue-generating service for airlines, while also reducing food waste on board.
"We're excited to now expand this pre-order service to Dnata's more than 120 locations across the world."
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