Flydubai appoints JPA Design for 737 MAX cabin interior design

UAE hybrid-carrier Flydubai has appointed international transport design specialist JPA Design to design the cabin interior for its new aircraft fleet, which includes up to 100 Boeing 737 MAX 8s it has on order.

The airline says it has partnered with JPA to entirely reimagine a new look for both the business and economy class on the new 737 MAXs scheduled for delivery from the second half of 2017.
Chief Executive Officer, Ghaith Al Ghaith, said: “We are teaming up with JPA, as one of the world’s leading design specialists, to deliver a new cabin interior reflective of the airline’s maturity, offering our more than 10 million annual passengers a more comfortable onboard experience across our growing network.”
JPA Design, which has offices in London, Singapore and most recently Dubai, is designing all elements of the two-class cabin interior for the fuel-efficient single aisle aircraft.  Its full scope of work takes in all cabin elements, including seat design and customisation for economy and business class, lavatories, full CMF (colour materials and finishes), soft furnishings - including curtains and carpets, service wear - bulkheads, lighting and Inflight Entertainment GUI (Interface) menu content.In business Class, a more bespoke seat that promises to be unique to flydubai will be developed, giving added comfort and value to passengers. 
John Tighe, JPA's design director leading the Flydubai design project said; "To seek inspiration that will help inform the final cabin design, JPA has already spent a good deal of time immersing into the culture, colour and sights of Dubai. We've compared flight experiences on airlines in the region and have been getting to know the Flydubai family of crew, engineers and management team.  They are a warm, friendly, smart and ambitious airline, have a clear vision of where they wish to go and value their customers highly. And we both share in the commitment to constantly innovative and strive for best in class solutions."