Advertising: online specifications

Banner packages

Best practice

  • Keep things simple
  • Use short text to ensure it is easy to read
  • Maintain a clear hierarchy: your brand, the value proposition and the call to action
  • Use text, images and colour schemes effectively to draw attention and ensure people click
  • Focus one banner ad on one product or message only

Website banners

Image size(s):

  • Premium: 970px (w) x 90px (h) for desktop and 320px (w) x 100px (h) for mobile. Please supply both sizes.
  • Standard and advanced: 300px (w) x 250px (h)

File size / format:

  • Maximum size: 150kb per banner
  • Format(s) accepted: jpg, png, gif

Retargeting banners

Mandatory sizes (please supply all):

  • 300px (w) × 250px (h)
  • 320px (w) × 50px (h)
  • 728px (w) × 90px (h)
  • 160px (w) × 600px (h)
  • 300px (w) × 600px (h)

Optional sizes (please supply all you can):

  • 320px (w) × 100px (h)
  • 300px (w) × 100px (h)
  • 300px (w) × 50px (h)
  • 468px (w) × 60px (h)
  • 336px (w) × 280px (h)

File size / format:

  • Maximum size: 150kb per banner
  • Format(s) accepted: jpg, png, gif

Landing page:

  • URL to a landing page that includes your domain as part of the link
  • This cannot be a redirect link as it will be rejected by Google

Newsletter banners

Image size:

  • 150px (w) x 125px (h)

File size / format:

  • Maximum size: 150kb per banner
  • Format(s) accepted: jpg, png, gif
  • Gif files are not recommended as animations will not be visible in all version of Outlook. In those cases only the first frame would be shown.

Video packages

Best practice

  • Create simple and short video promo ads
  • 15-30 seconds is an ideal length for the highest view rate and performance
  • The goal of the video is not to give a detailed overview of your products or services. It is a quick, attention-grabbing trailer.
  • Use fast cuts in your edit as well as catchy soundbites or titles
  • Align your video content with your landing page. When someone clicks on the video they should go straight to the most relevant page on your site.
  • Always check your video before uploading it to YouTube to make sure the image and video quality is excellent

Video added to our YouTube channel

Video size / format:

  • Resolution: 1920 x 1080
  • Maximum size: 5gb
  • Format(s) accepted: mov, mp4

Image size (optional - to use as thumbnail):

  • 680px (w) x 380px (h)
  • Format(s) accepted: jpg, png

Text:

  • Title: up to 50 characters
  • Short summary: up to 74 characters
  • Body: up to 300 characters
  • All limits include spaces

Video added to our website

Video:

  • Send us a link (YouTube only) if the video is hosted on your account
  • Minimum resolution: 1280 x 720

Image (optional):

  • If you would like to use a specific frame as a thumbnail, please send it to us.
  • Size: 290px (w) x 163px (h)
  • Format(s) accepted: jpg, png

Text:

  • Title:
  • Short summary:
  • Body:
  • Text is subject to approval by our editorial team

Retargeting ads on YouTube

Video:

  • Video must be added to YouTube (either your account or our account)

Length:

  • Up to 2 minutes (ideally 15-30 seconds)

Landing page:

  • URL to a landing page that includes your domain as part of the link
  • This cannot be a redirect link as it will be rejected by Google

Social packages

Best practice

  • Keep it short. Most people’s social media feeds are busy, so readers tend to go through posts quickly.
  • Ensure your ad stands out
  • Give a clear message and call to action
  • Share only enough information to your audience to encourage them to engage
  • Clear images will send a message about the calibre of your products and services

Posts

Twitter:

  • Image size: 680px (w) x 380px (h)
  • Image format(s) accepted: jpg, png, gif
  • Image file size: up to 5mb
  • Text: up to 280 characters, including spaces, hashtags, links and a "Sponsored post" heading.

LinkedIn:

  • Image size: 680px (w) x 380px (h)
  • Image format(s) accepted: jpg, png, gif
  • Image file size: up to 5mb
  • Text: up to 700 characters, including spaces, hashtags, links and a "Sponsored post" heading.
  • All posts are shortened to to 140 characters with a "see more" option.

Retargeting ads on Facebook / Instagram

Mandatory sizes (please supply all):

  • 1080px (w) x 1080px (h)
  • 1200px (w) x 630px (h)
  • 1080px (w) x 566px (h)
  • 1350px (w) x 1080px (h)

File size / format:

  • Less than 20% of the image should contain text
  • Maximum size: 5mb per image
  • Format(s) accepted: jpg, png, gif

You should have your own Facebook account and add us as your partner / agency by following the below steps:

  • Go to Business Settings.
  • Below Users, click Partners.
  • Click + Add.
  • Select Give a partner access to your assets.
  • Enter our Partner Business ID which is 309544083107268 and click Next.
  • On this screen, you can add partners to multiple assets. Choose a type of asset in the first column. Choose Advertiser.
  • Click Save Changes