Saudia Private announces comprehensive digital transformation strategy

Saudia Private’s digital transformation strategy encompasses a range of technological advancements, including the soft launch of Robotic Process Automation (RPA). The adoption of RPA does not only automate routine tasks but also elevates user’s experiences and helps sustainably manage seasonal and high-volume operations.

Saudia Private has also announced a number of initiatives such as a new dynamic website featuring AI chatbots and a membership program. The new website aims to ensure an enriched user experience with features such as online quote requests, a cost estimator, and other services. Additionally, an exclusive mobile application has been developed to enhance members’ experiences. 

It has also introduced SPAero.link, a one-stop-shop B2B flight management platform that revolutionises the way aviation services are managed, enhancing efficiency and convenience.

Dr. Fahad Aljarboa, CEO Saudia Private said: "Innovation is critical in positioning Saudia Private as a leader in the aviation industry and a key driver of the Kingdom’s Vision 2030. Our digital transformation program is highly ambitious, as demonstrated by the scale of our investments and the quality of the initiatives we have implemented. We aim to become an international benchmark for technical advancements in the aviation industry and are relentlessly working towards excellence.

“Incorporating RPA aligns perfectly with our broader digital transformation goals. This technology allows us to manage complex events and market disruptions with unparalleled efficiency. Additionally, with a revamped website, a cutting-edge mobile application, and comprehensive B2B solutions, Saudia Private continues to lead the way in exceptional service and operational flexibility,” he added.