Riyadh Air and Ink Innovation partner to define delivery management
Riyadh Air and Ink Innovation are implementing a full Delivery Management System aligned with the IATA Modern Airline Retailing (MAR) model.

Riyadh Air and Ink Innovation are implementing a full Delivery Management System aligned with the IATA Modern Airline Retailing (MAR) model. Image: Riyadh Air
The platform lets you manage and interact with orders in real time, without outdated systems that rely on PNLs or PNRs. This puts travellers in charge of their journeys.
Passengers will be able to make changes on-the-go, add services mid-trip, and connect with third-party content in one streamlined experience. Instead of static, pre-booked trips, travel becomes modular, personal, and responsive.
Tony Douglas, CEO of Riyadh Air, said: “Ink is a key partner to Riyadh Air and continues to foster innovation at every step of the journey. As a like-minded tech-innovator, it is an ideal collaborator as we aim to provide an outstanding digital experience for our guests at their first travel touchpoint.”
The system has already proven its readiness in real-world operations. Riyadh Air achieved its Air Operator Certificate using Ink’s platform, with proving flights across key international cities including Munich, Kuala Lumpur, Mumbai, and Cairo. All flight handling, check-in, and load control functions were completed using Ink’s digital tools.
Peter Bellew, Chief Operating Officer at Riyadh Air, said: “What we're trying to do with Ink is offer a brilliant service to our customers. For me, our customers are the guests who travel on the aircraft, as well as the teams who work at the check-in desks and departure gates at airports. If they see our system as easy to use, straightforward, and highly reliable, they will be happy to work on their flights and offer even better service to our customers.”
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