Qatar Airways and IMG launch new onboard viewing experience

For the first time, Qatar Airways’ passengers will be able to watch high-definition coverage of the world’s major sports events on IMG’s live inflight sports channels, Sport 24 and Sport 24 Extra, via a dedicated web player on their personal electronic devices.

The launch marks the first-time passengers on any airline have been able to enjoy Sport 24 beyond the inflight entertainment system, enabled by Starlink’s ultra-fast, low-latency internet. Qatar Airways is the largest global airline to introduce Space X’s Starlink technology on board.

Qatar Airways Group chief executive officer, Badr Mohammed Al-Meer, said: “Our partnership with IMG marks another leap forward in redefining the inflight experience. As the first global airline to introduce Starlink’s high-speed connectivity combined with live sports streaming, we are proud to bring passengers closer to the sporting moments that matter most - wherever they are in the world. From football fans to tennis enthusiasts, this new offering ensures our guests never miss a second of the action at 35,000 feet.”

Adam Kelly, President, IMG said: “Live sport is one of the last remaining appointment-to-view events that people prefer to watch in real time. As consumer viewing habits continue to evolve, passengers want more ways to enjoy live sport onboard so they never have to miss a moment of the action. Qatar Airways is now making that a reality for fans traveling anywhere in the world with Sport 24. We’re continuing to drive product developments to make Sport 24 available on any international aircraft with connectivity.”

The Sport 24 web player is available for passengers to access onboard Qatar Airways’ Starlink connected aircraft via mobile, tablet and laptop devices by scanning a QR code.

The launch coincides with a packed schedule of live sport on Sport 24’s channels this Summer, including the FIFA Club World Cup 2025TM, UEFA Women’s EURO 2025, Wimbledon Championships, The Open, cricket, Formula 1, and more. Its inflight portfolio includes the world’s biggest sport leagues and competitions, including the FIFA World Cup 26™, Premier League, UEFA Champions League, NFL, NBA, grand slam tennis, golf majors, UEFA Europa League, UEFA Nations League, and the AFC Asian Cup.

Owned, operated and licensed by IMG, Sport 24 is the first and only live sports channel available on airlines and cruise ships around the world. Last year, the channels were viewed by more than 10 million passengers inflight.

Sport 24 and Sport 24 Extra are produced from IMG’s production headquarters at Stockley Park, near London’s Heathrow Airport.