Air India launches new inflight safety video ‘Safety Mudras’

Developed in collaboration with the trio of Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala, the video is crafted to engage passengers and showcase the diversity and depth of the Indian culture, while delivering essential safety information.

Air India’s new inflight safety video integrates safety instructions with mudras or dance expressions in eight diverse dance forms – Bharatnatyam, Bihu, Kathak, Kathakali, Mohiniyattam, Odissi, Ghoomar, and Giddha – from around the country.

Each featured dance form presents a specific safety instruction, providing vital information in an engaging and culturally immersive manner.

Campbell Wilson, CEO and MD, Air India, said: “As a flagbearer of the country and a longstanding patron of Indian art and culture, Air India is delighted to present a work of art that is designed to deliver essential safety instructions while showcasing India’s rich cultural diversity to travellers around the world.

“Our guests will find this inflight safety video to be more immersive and informative, and a warm welcome to India from the moment they step onboard.”

The safety video will be initially accessible on Air India’s recently introduced A350 aircraft.