As part of the agreement, Etihad will provide flights to all competing teams in Junk Kouture across five international markets. Locally, Etihad will donate obsolete aircraft items such as old seat covers, carpets, cabin crew uniforms and life vests to UAE schools participating in Junk Kouture for upcycling and use in their student’s designs. A range of social media and content offerings will be developed and produced amplifying the message of grass roots change.
The partnership is announced in the lead up to the first ever World Final of Junk Kouture at Etihad Arena, Yas Island, Abu Dhabi scheduled for 11 January 2023. The iconic gold venue will host the high-octane event celebrating youth creativity, sustainability, performance and self-expression. Sixty designs, including 10 from the UAE, and their teams from New York, London, Milan, Paris and Dublin will be flown to Abu Dhabi by Etihad Airways to compete for the title of World Designer of the Year.
Supporting Junk Kouture as an events partner at the Abu Dhabi City Final in Manarat Al Saadiyat on Saadiyat Island and the World Final at the Etihad Arena on Yas Island is Miral, Abu Dhabi’s leading creator of immersive destinations and experiences. With the support of Miral and Etihad Airways, all international participants and supporters travelling to the World Final of Junk Kouture will be immersed in the culture and entertainment Abu Dhabi has to offer.
Junk Kouture challenges young people to make striking and imaginative outfits out of 100% recyclable materials and items that are often unfairly labelled as waste.
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