SAS appoints new UAE general manager as frequency increases

Apart from his responsibilities of overseeing SAS’ flights that fly in and out of Dubai from November 2010 until March 2011, Eiche is also handling other Middle East, and African  markets.  

Eiche, who has been with SAS for 11 years now, has spent the last eight years as Country Sales Manager in his home country of Germany. Before joining SAS, Eiche has held various Management positions in the travel industry.  

“The significance of the UAE as well as the entire Middle East to the global economy has become increasingly important,” said Eiche. “And to be appointed to lead SAS Scandinavian Airlines business in this market, along with other markets such as Africa, India and Middle and South America, is an honour and a privilege, as well as a challenge.”  

“As the aviation industry, along with all other business sectors, slowly but surely climbs its way out of a highly destructive global economic meltdown, I am very much excited and looking forward to furthering SAS’ splendid and long history as the preferred airline for travel into Scandinavia and the rest of Northern Europe,” he added.  

Due to the steadily increasing demand throughout its first three winter seasons, an additional frequency was added for the first time to the Dubai-Copenhagen route. Flights from Dubai to Copenhagen leave at 9:05 am (UAE time) every Sunday, Monday, Wednesday and Thursday, while flights from Copenhagen to Dubai take off at 9:05 pm (Denmark time) every Sunday, Tuesday, Wednesday and Saturday.  

“In order to meet the gradual increase in demand for travel to and from Scandinavia, this season’s additional frequency presents us with the much-needed capacity for Arabs as well as the huge number of foreign expatriate workers in the region to cherish and enjoy a winter experience that only Scandinavia can offer,” Eiche explained.