Etihad Airways and Tourism Authority of Thailand sign agreement

Under the new agreement, the Abu Dhabi-based airline and TAT will put into effect a range of joint promotions to mutually increase tourism and visibility for Thailand through the Etihad Airways global network. The promotions will focus on niche tourism markets such as sport tourism, luxury tourism as well as health and wellness.

Amina Taher, vice president brand, marketing and sponsorship, Etihad Airways, said: “We’re pleased to continue our partnership with Tourism Authority Thailand to showcase this beautiful destination to the world. This is particularly important as the tourism industry recovers and Thailand develops its niche tourism offering. We’ve been working together for more than six years on joint marketing campaigns and we’ll continue to leverage our network to support this long-term strategic partnership.

“Thailand is an important and valued market for Etihad and offers the ideal destination for travellers from the UAE and GCC. Etihad also offers convenient connectivity for holiday makers visiting Thailand from the UK and across Europe too. Over the coming year, we look forward to connecting more travellers from across the world with Thailand as the tourism recovery accelerates.”

Yuthasak Supasorn, TAT Governor, said: “This Letter of Intent will pave the way for strategic tourism collaboration efforts between TAT and the Etihad Airways with an emphasis on revenue-generating quality tourists. We expect this partnership to help strengthen the position of Thailand as a popular destination for Arab travellers from the gulf region.”