Air India appoints new GSA for passenger services in Austria and Switzerland

Air India has named Friends Touristik Marketing & CoKG as its General Sales Agent (GSA) for passenger services in Austria and Switzerland.

Image: Air India

Friends Touristik Marketing GmbH & CoKG will manage reservations and ticketing, assist with marketing initiatives, and deliver extensive passenger sales support across the region for Air India, ensuring efficient and tailored service for travel agents and customers.

This partnership aims to boost passenger traffic connecting to Air India’s flights from and to Vienna, Zurich, and beyond.

“We are truly honoured to represent a prestigious airline like Air India in the markets of Switzerland and Austria. As one of the largest and most respected carriers in the world, Air India embodies excellence, heritage, and global connectivity. We are proud to be part of the Air India family and look forward to contributing to its continued growth and success in our region.” said Natalia Zaragoza, CEO of Friends Touristik Marketing GmbH & CoKG.