Story leads the Chromalloy charge in Middle East and Africa

“Each region of the world now has a designated Chromalloy sales leader and these individuals intend to ratchet up the level of service to gas turbine engine operators,” said Tom van der Linden, Chromalloy Vice President, Sales.  “With a new sales organisation and support structure, Chromalloy can better serve the interest and needs of our customers.”

The regional sales director, Europe, Africa and Middle East has been named as Ben Story.

The company previously operated with a network of sales representatives based at many of its more than 30 facilities and offices in 14 countries.  The new structure includes directors, senior account managers and support staff, and is designed to centralise the sales force while keeping it focused on key markets, customers and regions.  The regional sales leaders will continue to be based at Chromalloy locations around the world.  

The company designs and manufactures PMA (Parts Manufacturer Approval) replacement parts for aircraft engines that are FAA certified to meet or exceed the performance, reliability and durability specifications of original equipment manufacturer parts. It serves commercial, military and industrial turbine engine operators worldwide and has operations and offices in the UAE, U.S., Mexico, the U.K., Netherlands, Italy, Germany, France, Israel, China, Singapore, Thailand, Japan and Australia.