Oman Air appoints a new head of Corporate Affairs

Philippe has lived in the Middle East for most of his life and has 30 years of experience that spans technical, operational, marketing, business development, public relations and general management. He joined Cadbury Schweppes in 1977 and, heading their operations unit, helped their expansion plans into the Near East and the Gulf.
 
At Coca-Cola from 1990, Philippe led the business unit that implemented the re-entry of the company into the Middle East and North Africa after an absence of 25 years. Also heading their PR unit for the Middle East region, Philippe developed all the company’s issues and crisis programmes, consumer response systems, employee communications, government relations management and its corporate social responsibility drive. As a spokesperson for Coca-Cola, he was also the main interface with local and international media.
 
Philippe joined the Coca-Cola Africa Group in 2006, where he consolidated the Public Affairs and Communications function, integrating diversified geographies and addressing the specific requirements of the company’s reputation management programme. A Rotarian for many years, Philippe is active on many aid and relief programmes.
 
About his appointment at Oman Air, Philippe says:  “I am very happy to be joining Oman Air, which has tremendous opportunities that can be capitalised on. My main priority will be to support the aggressive expansion plan of the airline by providing expanded corporate support and enhanced communications, internally and externally. Our contribution to the airline’s drive, as it moves forward with its objectives, ultimately aims at sustaining and enhancing Oman Air’s image and reputation. The welcoming atmosphere one encounters as soon one sets foot at Muscat International Airport, and the motivation one finds all around, greatly validate both the direction we are taking and the goals we pursue.”