New chief growth officer for Serco Middle East
Serco has appointed Daniel MacGregor as chief growth officer – a new role for the Middle East region.
The new role will oversee multiple parts of the Serco business responsible for the development and implementation of the Middle East strategy including all customer discovery, solution and proposition development in addition to programme transitions, marketing and communication and managing Serco’s user centre design agency ExperienceLab.
Effective immediately, the new role will be responsible for driving Serco’s Middle East growth agenda and bringing global capabilities to region in support of government visions. MacGregor’s objectives will also include driving greater efficiencies and transparencies in Serco Middle East operations and improved ways of working to continue to support, understand and serve Serco’s many varied customers’ needs.
MacGregor originally joined the Serco Middle East business in 2004, as a Market Intelligence Analyst and was since promoted into his new role to the executive leadership position of Corporate Development Director. In this role, MacGregor led the overall sales strategy of Serco for the region, in addition to spearheading the implementation of the new Serco business development strategy into new customers including various giga cities.
Phil Malem, CEO of Serco Middle East said: “I congratulate Daniel on his promotion to Chief Growth Officer. At Serco, it is incredibly important to recognise the exceptional work of colleagues through internal promotions and Daniel is highly deserving of this leadership title. His dedication to Serco is evident from the time he has spent here and the work he has done to date – especially over the last few years as we accelerate Serco’s position in Saudi – he has been instrumental to our business growth.
“In bringing our business development and growth functions together and under Daniel’s leadership, we are strengthening our growth commitment and ensuring a more streamlined, integrated approach that will better support our strategic plans to support governments and organisations in the region realise their visions. It will also create more opportunities for the development, growth and future career paths of fellow team members within Serco.”
MacGregor said: “It is a privilege to take on this newly created position and work closely with global colleagues to bring the best of Serco capabilities to the GCC. Over the coming years I expect those same colleagues will be drawing on the next generation of services we will be designing and implementing in partnership with regional Middle East customers.
"It is a hugely exciting time for the business as we are focused on making a positive impact on people and projects through the design and delivery of human-centred services, this with the purpose of bringing national visions to life. There is no better location in the world to be right now than the Middle East to witness the tremendous transformation and growth of regional economies.
"Our purpose is to bring national visions to life and this is a region where governments set the highest bar in that regard. We will continue to solve government challenges and support them with new innovative solutions that place positive outcomes at the centre of our service offerings.”
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