Akbar Al Baker honoured with APEX CEO Lifetime Achievement Award

The award recognises industry leaders for their dedication, efforts and commitment to enhancing passenger experience. The APEX/IFSA Awards Ceremony took place at APEX/IFSA Global EXPO in Long Beach, California on 20 September, where Al Baker also accepted three awards for the airline.

The APEX CEO Lifetime Achievement Award has only been awarded six times in the organisation’s five-decade history, including the latest award received by Al Baker. This award is selectively awarded to industry leaders and visionaries who inspire progress across the aviation landscape while also elevating their brands.

Qatar Airways was also awarded with three more APEX Awards based exclusively on certified passenger votes: 2024 APEX World Class Award, APEX Award for Best Entertainment in the Middle East, and the APEX Award for Global Best Food & Beverage.

Al Baker, said: “I am honoured to accept the CEO Lifetime Achievement Award from the Airline Passenger Experience Association (APEX). Over the last decades, Qatar Airways has grown to become one of the most recognisable and trusted names in the industry, synonymous with customer service quality and luxury. It is owing to the dedication of our employees across the world that our award-winning airline continues to outperform at the highest level of our industry.”

“I am also proud of the three awards Qatar Airways has received, granted by our passengers, taking home the Awards for best World Class Airline, Best Entertainment in the Middle East, and Global Best Food & Beverage. I would like to thank our passengers as well as the APEX team for their recognition and we aim to continue to surpass all expectations for Qatar Airways in the years to come.” 

APEX CEO, Dr. Joe Leader, said: “In honouring His Excellency with the CEO Lifetime Achievement Award, APEX celebrates a true pioneer in aviation. H.E. Mr. Al Baker's leadership at Qatar Airways embodies the spirit of innovation, marrying the grandeur of Qatari tradition with an unyielding commitment to passenger excellence. Whether it is the trailblazing Qsuite experience, an exceptional in-flight entertainment library, or the airline's unwavering focus on health during unprecedented times, his legacy paints a mosaic of dedication, foresight, and a relentless drive for perfection.” 

He continued: “Under his masterful oversight, Qatar Airways has not just flown; the airline has soared, setting benchmarks that inspire our entire industry. As he receives this well-deserved accolade, we, at APEX, extend our deepest admiration for a leader who has truly redefined the skies.”