Air Arabia appoints Morocco chief

According to Air Arabia Jason Bitter is a highly experienced industry professional, who has worked for more than 15 years in the sector in Europe and Asia. Most recently, he served as Chief Executive Officer of Central Europe’s no-frill carrier, SkyEurope Airlines, based in Slovakia. Previously, he served as Chief Operating Officer of India’s, SpiceJet Limited, in New Delhi.

“We are delighted to announce the appointment of Jason Bitter as Chief Executive Officer of Air Arabia (Maroc),” said Adel Ali, Group Chief Executive Officer, Air Arabia. “Jason brings with him enormous global experience in the low-cost sector and a great set of professional skills, which he will apply to the management of Morocco’s newest LCC and the latest member of the Air Arabia family. With this new appointment, Air Arabia (Maroc) will maximise the growth opportunities that exist for the carrier in the dynamic North African and European markets.”

Bitter added: “I am extremely pleased to have been given the opportunity to join the Air Arabia Group and to guide the operations and ongoing development of Air Arabia (Maroc).  While the worldwide aviation sector currently faces unprecedented challenges, as a consequence of the global financial crisis, the appeal of value-for-money low-cost carriers has never been greater. Based on the successful management model of Air Arabia, I am convinced that Air Arabia (Maroc) can soar to great heights, providing travellers in North Africa and Europe with the highest standards of safety, service and convenience at extremely competitive prices.”