As part of the agreement, Emirates will benefit from visible branding across 21 DP World Tour tournaments and the Tour’s media and digital platforms, as well as enjoying access to the Tour’s premium hospitality services and exclusive Pro-Am experiences. Emirates will also have Official Tournament Partner status at 14 events on the DP World Tour calendar each season. Emirates will continue to be a partner of the Tour’s Virtual Eye, which is an animated graphics system delivered through live television broadcasts, providing real-time positioning and information about player performance and statistics. In addition, a new Emirates Fly Better Moments content strand will showcase exciting moments from tournaments for fans via the Tour’s digital platforms.
Sir Tim Clark, President Emirates Airline said: “We’re delighted to extend our partnership with the DP World Tour. The tour continues to grow in prominence, attracting the best international golf players and providing us a platform to engage with golf fans on a global scale. Fittingly, the DP World Tour Championship culminates in Dubai, bringing visitors and global attention to Emirates’ home city which has also grown to become one of the world’s leading golfing destinations.”
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