Saudia wins sustainability award for customer engagement

This follows Saudia running the world’s first in-flight sustainability lab on a Jeddah to Madrid flight to crowd-source ideas from guests.

The sustainability lab was staged on May 12th on SV 227 from Jeddah to Madrid onboard a Saudia 787-9 Dreamliner, which was also the world’s longest carbon net-positive flight. The lab was run in partnership with SimpliFlying, global leaders in helping airlines build brand trust.

In addition to ‘best customer engagement’, the carrier also won in the ‘best employee engagement’ along with the other participating airlines. Additionally, SAUDIA was a finalist in a further three categories: greatest CO2 reduction medium haul, lowest CO2 emissions ground handling and best sustainable innovation (in-flight).