ATM: Saudia launch brand new in-flight entertainment system

Saudi Arabian Airlines (Saudia) today revealed its brand-new in-flight entertainment (IFE) system, Beyond, during Arabian Travel Market (ATM) 2022.

Saudia CEO Captain Koshy

The new IFE system will further transform Saudia’s onboard experience with over 5,000 hours of HD content, including, but not limited to, Western and Eastern films and tv shows, as well as a library of E-books, weather reports, shopping, meal ordering, flight information and agenda timeline.

Beyond also features the largest Islamic content in the skies with guests notified of prayer times throughout the journey. A distinct Kid Mode allows younger guests to enjoy a selection of their favourite cartoons, movies, and games.

In addition to entertainment, Beyond offers a range of other practical features, such as the ability to check the status of the flight while en route; a real-time view of the sky during take-off and landing from cameras. Guests onboard can also enjoy shopping and browsing the latest products from the comfort of their seat.

Essam Akhonbay. Saudia VP marketing & product management said, "We’ve never stopped improving our product. The new IFE will further transform Saudia’s onboard experience. The success of Saudia’s IFE investments and strategy is demonstrated by