ATM: Qatar Airways showcases AI-powered digital human cabin crew

Qatar Airways is displaying a holographic display of Sama, the airline’s second-generation AI-powered digital human cabin crew, during the Arabian Travel market (ATM).

H.H Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority with Qatar Airways Group CEO Badr Mohammed Al-Meer, and the CEO of flydubai, Ghaith Al Ghaith, during the opening tour of the ATM.
Image: Qatar Airways

Powered by advanced conversational AI, Sama engaged with ATM’s attendees, demonstrating her knowledge on Qatar Airways’ diverse operations. The digital human cabin crew, designed to enable personalised travel experiences, will continue to evolve over time to improve responses through passenger interactions in the airline's immersive platform, QVerse.

In addition to the introduction of Sama, the multiple award-winning airline unveiled its innovative experience stand, offering enthusiastic crowds advanced immersive experiences. From virtual reality (VR) tours to the revolutionary multi-sensory pod, Qatar Airways’ latest technological advancements continue to enthral visitors at ATM 2024, offering them a unique way to explore the interiors of the airline’s state-of-the-art the fleet, as well as the exceptional luxury and comfort of the award-winning Qsuite.

Qatar Airways Group chief executive officer, Badr Mohammed Al-Meer, said: “Qatar Airways is thrilled to return this year to ATM Dubai with Sama 2.0, who not only represents the cutting-edge of digital innovation in human interaction but also enhances the travel experience for all our passengers. As a multiple award-winning airline, this aligns perfectly with our commitment to exceeding expectations, offering both experts and travellers unparalleled, innovative interactions that resonate with them.”