MEBA10: Cessna predicts international rescue

Cessna believes that international demand will make an important contribution to the business jet market's gradual recovery and account for an increased proportion of future sales, according to Trevor Esling, the company's vice president for international sales.
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Speaking ahead of MEBA at a Future of Business Jets conference in London, Esling said: “Cessna expects that increased customer demand will first become apparent in certain international markets, and that regions such as Eastern Europe and Russia, Latin America and the Middle East will become more significant markets alongside the United States and European Union.”

Esling also observed that China and India would grow in importance as business jet markets in the medium term, with the potential for increased demand for all categories of business aircraft.