Royal Jordanian to use PROS revenue management system

This internet-based system performs real-time group-booking acceptance, group management, decision making and pricing.   It provides an online evaluation of group booking requests to achieve maximum incremental revenues from available seat inventories on itineraries and flight dates/times requested by group customers. Interfacing with the Royal Jordanian’s reservation system, the group system automatically determines itineraries that meet the group criteria, and offers a price based on the displacement cost, which depends on the forecasted values of future individual passengers who might be displaced when an airline accepts a group request.

Once the group is accepted, the system automatically tracks actual group performance and after departure, the group’s performance data is captured in the system's historical database for use in evaluating future group booking requests.

The new group system works with the internet web-based mask which allows the airline’s sales offices to enter and manage group requests easily. The new group business process has become a seamless integrated process from the beginning, and uses a much more improved handling and scientific revenue optimisation and pricing evaluation process, the airline said.

It said that the system will greatly improve customer satisfaction, while at the same time increasing revenues, which is the underlying reason for the adopting this system.