Emirates gets place in top three of airline brands

Emirates sits just behind Singapore Airlines ($3,75bn) and the most valuable airline brand, Lufthansa ($3.8bn).

Turkish Airlines has seen a remarkable growth in its brand value with a 43% increase in value.

Lufthansa’s commercial resilience, coupled with consistently high consumer satisfaction scores, has helped the brand come top of the airlines brand value league table. However, American Airlines and British Airways have dropped out of the top ten for the first time. British Airways suffered from trade union action and American Airlines faced tougher times in the domestic market.

David Haigh, CEO of Brand Finance, said: ‘‘Turkish Airlines has proved that it is possible for a challenger brand to succeed in a highly competitive market. This has been achieved through a well-managed brand strategy and careful management of consumer perceptions outside of their domestic market. Aeroflot has also entered the top 20 for the first time’’

The BrandFinance Global 500 is the world’s most comprehensive brand value league table, ranking the most valuable brands across all major markets

•         Google is the most valuable brand in the world ($44.3bn), edging Microsoft ($42.8bn) into second place

•         The US continues to dominate the index; American brands constitute 13 of the top 20 and 26 from the top 500