Bahrain Air brings new premium offer to air show

Under the direction of newly appointed CEO, Richard Nuttall and the airline's managing director Capt. Ibrahim Al Hamer, Bahrain Air, now operates as a hybrid airline operating Business/Premium Class and Economy class service on its route network rather than continuing with its low-cost approach
Speaking ahead of the show  Nuttall, who was appointed as CEO in December, said he is very optimistic about the growth of the carrier and said “Whilst 2011 was a difficult year for all in the industry, we are expecting traffic to improve in 2012. At Bahrain Air, we are continuously looking at ways to extend and improve our current offerings. Bahrain Air plans to operate to six more destinations this year, which will be announced once we receive the required government approvals.

"We have successfully migrated to a new flight booking reservations system, giving our valued customers more flexibility and additional options for services when they book with us. A passenger can chose from different fares depending on whether price, flexible travel dates or class of service is most important. We are also gradually introducing services such as the ability to select seats, blankets, insurance or even a celebratory cake.   We encourage our customers to book early to avail the early bird incentive, where a portion of our tickets are sold at up to 35% less than usual market rates. Bahrain Air’s advanced pricing mechanism promotes lower pricing for customers who book their seats early” he said.

Presence at the show is seen as important for Bahrain's second carrier.  Al Hamer, said “We are glad to participate for the second time in the Bahrain International Air Show; this gives the Bahrain aviation industry a great boost in exposure in both the region and the globe.  “Bahrain Air today operates to 18 destinations and plays a major role in linking the kingdom of Bahrain, the financial center of Middle East, to major cities in GCC, Levant, Africa, Indian Sub-continent and Europe through Istanbul, with a fleet of modern Airbus A319 and A320 aircraft”.

Bahrain Air aircraft will soon be refitted with a new business class seat configuration and will introduce state of the art on board entertainment systems for premium class passengers. "We are also revisiting our menu on the different sectors to providing the best localized options to our passengers, Bahrain Air being a hybrid airline, will add value to our premium  class customers in providing a product tailored to the business community’s needs at an attractive fare as we continue to make Bahrain Air the country’s favourite airline” Al Hamer said.