The report has revealed that US carrier Delta (brand value up 22% to US$8.9 billion) is the world’s most valuable airlines brand again, just ahead of the rapidly growing American Airlines (brand value up 36% to US$8.5 billion).
However, Ethiopian Airlines is fastest-growing airline brand, up 79%. The African airline now the continent’s largest airline brand.
Middle Eastern Airlines: Emirates is biggest and strongest in region, Qatar and Saudia are growing fast
Emirates (brand value up 2% to US$5.1 billion) has retained its position as the most valuable Middle Eastern airlines brand, and fourth most valuable airline brand globally.
Qatar Airways (brand value up 23% to US$2.5 billion) was the Official Airline for FIFA World Cup which was the first edition to be hosted in the Middle East. The airline gained plaudits for effectively supporting the FIFA World Cup and delivering on its promise for an enhanced experience for travellers to the mega-event.
Saudia (brand value up 14% to US$651 million) is also growing fast as it opens new routes to deliver on the Kingdom’s ambitious tourism target for 2030. The brand has invested heavily in optimising its operations to improve customer experience to reflect the brands unique position as the flag carrier and the role it must play to build the Kingdom’s perceptions globally. The brand is also investing in building its awareness and familiarity in key international markets as evidenced by its investments in Formula 1 (Official Airline of the Aston Martin Aramco Cognizant Formula One Team) and Formula E (Official Airline Partner).
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