Qatar Airways rolls out regional advertising campaign

The new print and radio advertising campaign follows the successful introduction of a similar concept that promoted the airline’s new routes throughout 2010 and into 2011. The thought-provoking new style established a cerebral approach to advertising the airline’s newest routes attracting widespread attention in the industry and the general travelling public.

The latest regional ads emphasise key messages and visual representations that are instantly recognisable as being connected to a specific region.

India , Europe, Australia, China, East Asia, South Asia, North America, South America, Africa and the Middle East are each featured separately in the new advertisements.