Gulf Air Celebrates the one year anniversary of its new brand

Millions of viewers globally witnessed the new look and feel of the airline and saw the complete change of the brand during the weekend race. The launch was planned to coincide with the Kingdom’s largest motorsport event to maximise the exposure of its new logo, new cabin crew uniforms and new aircraft livery.

Gulf Air’s Chief Executive Officer, Krešimir Kučko said: “Gulf Air today celebrates one year of successfully launching its new brand identity. Changing the face of any company is not an easy task and we have gone through numerous brainstorming sessions and brand workshops to finally create the great brand we have today. We have received considerable positive feedback since the launch, which projects a fresh, clean and simple look that can be easily remembered and identified.”

Kučko added: “Our new livery with its white background and large Gulf Air text not only reads easier but also reflects a vision at the cutting edge of innovation, modernity and progress. We have always wanted to keep the iconic falcon in our logo and retain the gold colour, which represents the luxury and warmth of the Kingdom. The falcon, its bill and feathers inspire many aspects of the font design and cabin definition, adding more pride to our iconic logo.”