Emirates recognised as 2025’s Most Recommended Global Brand by YouGov

The YouGov Most Recommended Brands rankings measure the percentage of a brand’s customers who would recommend it to a friend or colleague. This year, Emirates achieved an outstanding score of 88.4%, with a significant lead on the next closest brand. Fuelled by insights from YouGov BrandIndex, Recommend scores are based on over a million customer surveys in 28 markets, tracking brand performance daily between June 1, 2024 and May 31, 2025. Positive Recommend scores for each top 10 global brand are aggregated and weighted by the size of the brand’s current customer base per market.

Sir Tim Clark, President Emirates Airline, said: “This recognition underscores the deep connection and loyalty we’ve built with passengers all over the world, who trust us not only to get them to their destination, but to do so with care, reliability, and excellence.  We will continue to evolve our already exceptional experience and set new benchmarks in travel to ensure Emirates is always a brand that our customers are proud to recommend.”