India is key focus for Ras Al Khaimah tourisim development

Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority visited India on 11th January to attend two key travel trade events at The Oberoi Hotel. The objective of the events was predominantly to introduce Ras Al Khaimah to the Indian market and discuss the emirate’s unique offerings for the Indian travellers, simultaneously expanding and growing relationships with key travel representatives. 

Ras Al Khaimah benefits from India’s inbound tourism, primarily within the wedding sector and through short-stay tourists. Given this trend, Ras Al Khaimah Tourism Development Authority aims to promote the emirate’s attractions and events in order to encourage longer stays for Indian travellers. A number of strategies were discussed at the events, including the set up of a representation office in Delhi and Mumbai, and developing more promotional materials with Indian travellers in mind. 

New Delhi, Haitham Mattar, CEO of the Ras Al Khaimah Tourism Development Authority said: “India is one of our largest inbound growth markets – we have seen an incredible 80 per cent year-on-year growth in tourists from the sub-continent. There is great potential to increase these numbers even further, and this is the single biggest factor which spurs us on to further promote the emirate in India. 

“We are now enhancing our efforts to drive awareness across India through our dynamic marketing campaigns and relationships with key partners in the public and private sectors. Through these efforts, we expect India to continue to be a top inbound market and remain a strong contributor to the growth of the emirate’s tourism sector. Events such as these allow us to discuss Ras Al Khaimah’s offering for the Indian market and to receive feedback on planned strategies to encourage visitors from India.”