fastjet wins Brand Strategy of the Year award for African Grey Parrot

The win for the airline’s African Grey Parrot brand is the latest award for the airline, which picked up three honours at the Transform Brand Awards earlier this year.

Commenting on the various awards wins, fastjet marketing manager Jai Gilbert said: “It is obviously very humbling to be recognised by your industry peers and we are thrilled. At the very start, we said that fastjet would communicate to our target audience with energy and honesty. These awards are recognition that we are doing so in an industry-leading way.”

The African Grey Parrot was carefully selected by fastjet following in-depth market research in Africa and reflects fastjet’s motto of Smart Travel.
 
Fastjet chief commercial officer Richard Bodin said: “Given our reasonably small route network so far, it is remarkable that our brand is as famous across the world as it is. This is testament to the quality of our product, the market stimulating fare structure and the readiness of the population of Tanzania to embrace the overall fastjet proposition. Our marketing plan has driven this success and we look forward to rolling this out initially in South Africa and then across Africa.”